Sell at Reitsport Depot
As a producer of articles for the equesterian sport and rider equipment, there are always new challenges that you must face in the process of customer acquisition. The successful marketing of your products requires a consistent marketing strategy, a meaningful sales concept and high-quality content for your target group – online and offline.
As DLV | The Service Accociation For The Horse Industry, we consider ourselves to be your marketing partner, your advertising agency, your programmer and graphic designer and your sales platform. We create new sales and advertising opportunities. What we want is your success – for the industry, the equesterian sport and the horses.
WHERE AND HOW DOES THE TARGET GROUP OF RIDERS AND HORSE OWNERS BUY EQUIPMENT?
Horsemen and horse owners are faced with a large number of information channels, so the crossmedial communication with your target group plays an increasingly role. Parallel information gathering, good and interactive content and a customer-oriented communication are the keywords that must be used here. According to a study conducted by the HorseFuturePanel, most of the equestrian articles were purchased from retailers. However, online shopping is becoming increasingly important. Your potential buyers want to have reviews and ratings. Also the personal recommendations of other horse athletes and discussions with experts about the product were arguments of your target groups to buy. The last buying impulses were fitting, functionality and quality of the articles.
CHALLENGES IN THE MARKETING OF INNOVATIVE EQUESTRIAN EQUIPMENT
Innovations for riders always require a certain explanation of the products. Why is the product innovative? What makes it different from other products in the same category? Especially in the horse industry, it is important to explain the benefits for your potential buyers and their horses. The target group of the riders is very sensitive but trend-focused, which is your chance to market your high-quality products. It is no longer enough to include your product in your shop and share it several times via Facebook. What you need are interactive and informative content, reviews and influential horse enthusiasts who recommend your product. Do not just go on like- and follow-catching, create a personal atmosphere for your potential customers!
INNOVATIVE EQUESTRIAN PRODUCTS NEED INNOVATIVE PLATFORMS
The DLV offers you a unique, cross-media marketing combination with the start-up shop „The Reitsport Depot“ and the riding magazine „Riders Revolution„. We have recognized the digital information trend of the riders and want to create the important online content for them. Interaction – search engine optimization – customer proximity – goals we achieve for you.
THE REITSPORT DEPOT – THE INTERACTIVE PLATFORM FOR SELLING YOUR ITEMS
With the Reitsport Depot, we have created the platform to create new customer acquisition opportunities for innovative products for horses and riders. The Reitsport Depot is an innovative platform that is able to collect the desired number of buyers interactively. The deals is only triggered when we get enough buyers for your product. The advantage for buyers: The price of the products depends on the number of items, which have to be sold. The community of buyers becomes a big bulk and is animated to let the deals end succesfully. For this purpose, your products or services are advertised through thematic articles in the Riders Revolution Magazine and the horse business magazine.
It is a simple and risk-free option for you to generate a large amount of buyers and at the same time to receive professional promotion for your product at your target group of riders and business owners (trainers etc.).
- Great sell for your products
- Including an extensive promotional campaign to reach your target group
- No time required
- customer acquisition
- Increased advertising at your target group
- Strengthen your brand awareness and image
- sales increase
- Professional content marketing measures
- Social media integration